Analysts are beginning to argue about when HEVC will reach the mainstream market. Frost and Sullivan thinks that a critical mass of adopters could take 3 years and that it may be at least 5 years (2018) before consumers see widespread HEVC support in their electronic devices. On the other hand, Ryan Lawler of Techcrunch expects devices with HEVC support to become widely available in around 18 months, with rapid adoption thereafter.
Many chip manufacturers have been closely involved in the standardisation process for HEVC and are already gearing up for production of HEVC-compatible devices. Will the performance gains offered by HEVC be enough to prompt device manufacturers, service providers and users to switch over to the new standard? If so, how quickly will the shift happen? What do you think?
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